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首页> 外文期刊>Journal of Business Research >'I want to break free!' How experiences of freedom foster consumer happiness
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'I want to break free!' How experiences of freedom foster consumer happiness

机译：'我想挣脱束缚！'如何自由培养消费者幸福的经历

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摘要

This research investigates the relevance, characteristics, and influence of experiences of freedom as a source of consumer happiness. A qualitative study (Study 1) underscores the existence of two types of experiences of freedom in consumption that bring happiness to consumers: "freedom from" worries, stress, or everyday life and "freedom to" explore, decide, and enact who they are or want to become. A content analysis (Study 2) and an experiment (Study 3) show how these two types of experiences of freedom have different characteristics and are related to happiness in different ways: "freedom from" experiences are related to low positive emotional arousal (calm) and are more likely to foster hedonic, pleasure-based happiness, while "freedom to" experiences are more frequently associated with high positive emotional arousal (excitement) and are more likely to foster eu-daimonic, meaning-based happiness. The results are discussed in terms of research, consumer and managerial implications.
机译：本研究调查了自由经验作为消费者幸福来源的相关性，特征和影响。定性研究（研究1）强调了两种类型的消费自由经验，为消费者带来幸福：“免于”担忧，压力或日常生活和“自由”探索，决定和制定他们是谁或者想成为。内容分析（研究2）和实验（研究3）展示了这两种自由的经验具有不同的特征，并与不同方式与幸福有关：“自由”经验与低积极情绪唤起（平静）有关并且更有可能促进夏令的快乐幸福，而“自由”的经历更频繁地与高积极的情绪唤醒（兴奋）相关，并且更有可能培养欧盟 - 戴甲，意义的幸福。结果是在研究，消费者和管理的影响方面讨论的。

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