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首页> 外文期刊>Journal of Business Research >Composing markets: A framework of intentionality in market-shaping1
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Composing markets: A framework of intentionality in market-shaping1

机译：撰写市场：市场整形的意向性框架1

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Successful market-shaping that leads to the creation, transformation, or maintenance of markets has primarily been conceptualized as resulting from the future-oriented intentions of single market actors. Scholars have paid less attention to other forms of intentions or combination of actors, despite their potential to also contribute to market-shaping. Therefore, this conceptual study draws on the philosophy of action and institutional theory to construct a broader definition of market-shaping and advance extant knowledge. The proposed framework of intentionality in market-shaping features two main dimensions: temporality (present or future orientation of intentions) and membership (individual actors or groups). It thus reveals four theoretically distinct forms of intention in market-shaping: conducting, choiring, practicing, and jamming, and outlines how the dynamic nature of intentions inform market-shaping activities. The paper concludes by offering theoretical and managerial implications and a research agenda.
机译：成功的市场塑造，导致市场的创作，转变或维护主要是由于单一市场演员的未来意图所产生的概念化。尽管有潜力也有助于市场塑造，但学者们对其他形式的意图或演员组合的关注程度却少付了。因此，这种概念研究借鉴了行动和制度理论的哲学，以构建市场塑造和推进现存知识的更广泛定义。在市场整形中提出的意向性框架具有两个主要尺寸：暂时性（意图或未来的意向）和会员资格（个人演员或团体）。因此，它揭示了四种理论上鲜明的市场塑造意图形式：进行，创办，练习和干扰，并概述了意图的动态性质通知市场塑造活动。本文通过提供理论和管理的影响和研究议程来结束。

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