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Perceived design affordance of new products: Scale development and validation

机译:感知新产品的设计可供选择:规模开发和验证

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摘要

The present study aims to build and validate a measurement scale of perceived design affordance, particularly in the context of high-tech products, whose global spread is driven by fierce competition and constantly-evolving consumer expectations. Relying on cognitive and contextual conceptions, existing approaches have not tackled the functional/aesthetic and social/symbolic components of design affordance perception, or examined it from the consumer's perspective. To build and validate the perceived design affordance scale, three surveys were conducted with consumers (N = 24; N = 96; N = 420).The results show satisfactory psychometric properties of the bi-dimensional Perception Design Affordance Scale (PDAS). We tested the reliability and validity of the final structure of the scale, as well as the structural model of a larger nomological network. Discriminant and predictive validities were supported, and the findings show that perceived design affordance has a positive effect on perceived product quality and purchase intention, and that consumer novelty-seeking relates to perceived design affordance as an antecedent.
机译:本研究旨在建立和验证感知设计提供的测量规模,特别是在高科技产品的背景下,全球传播受到激烈竞争和不断发展的消费者期望的推动。依靠认知和上下文概念,现有方法没有解决设计提供的功能/美学和社会/象征性的组件,或从消费者的角度检查它。为了构建和验证感知的设计提供规模,使用消费者进行三种调查(n = 24; n = 96; n = 420)。结果表明了双维感知设计提供了令人满意的心理测量性质(PDA)。我们测试了尺度最终结构的可靠性和有效性,以及更大的批判网络的结构模型。支持判别和预测的有效性,结果表明,感知设计提供了积极影响的产品质量和购买意图,以及消费者的寻求与传记的感知设计提供了效果。

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