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Market innovation: A literature review and new research directions'

机译：市场创新：文献综述和新的研究方向'

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摘要

Over the past three decades, a rapidly expanding academic literature has investigated how new markets are created and how existing markets are transformed, phenomena this article refers to as "market innovation". The literature on market innovation is currently fragmented and characterized by heterogeneity of terminology, theoretical paradigms, and empirical research settings. The purpose of this article is to map the field, identify distinct research clusters, and uncover shifts in the literature's underpinning conceptual perspectives. Specifically, using bibliometric mapping, the article identifies six clusters of market innovation research. Further analysis reveals three major shifts in the literature over time: (1) a shift from reductionism to emergence, (2) a shift from central agency to distributed agency, and (3) a shift from linearity to non-linearity. To advance the understanding of all three shifts and move theory development forward, complexity theory offers a valuable meta-theoretical framework. Future research directions are derived from complexity theory.
机译：在过去的三十年中，迅速扩张的学术文献已经调查了如何创建新的市场以及现有市场如何转化，本文的现象是“市场创新”。市场创新的文献目前是术语，理论范式和经验研究环境的异质性的碎片和特征。本文的目的是映射该领域，识别不同的研究集群，并在文学的概念性视角下发现了转移。具体而言，使用圣训测定，本文识别六个市场创新研究集群。进一步的分析显示文献中的三个重大变化随着时间的推移：（1）从Reamsureish转变为出现，（2）从核心机构转向分布机构，（3）从线性度转向非线性。为了推进对所有三个班次和移动理论发展的理解，复杂性理论提供了有价值的元理论框架。未来的研究方向源于复杂性理论。

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