• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Online popularity as a development factor for cooperatives in the winegrowing sector
【24h】

Online popularity as a development factor for cooperatives in the winegrowing sector

机译：在线人气作为合作社在葡萄酒中的发展因素

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high volumes, and a strong dependence on traditional markets, which places Spain at a clear competitive disadvantage in terms of value. Given these commercial challenges in this sector, where cooperatives play a central role, information and communication technologies, particularly websites, offer a source of competitive advantage. The main aim of this research is to analyze the organizational factors and commercial features that are associated with the online popularity of wine producers. This study seeks to verify the influence of organizational aspects (company size and integration), commercial features (sales of bottled wine, internationalization, and organic certification), and website quality on the popularity of corporate websites. The analysis was conducted using fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that the number of website visits is positively related to business integration, organic certification, export activity, website quality, and the marketing of bottled wine.
机译：西班牙是在生产能力方面是葡萄酒部门的全球领导者，这与其低国内葡萄酒消费形成鲜明对比。这种情况迫使西班牙生产者开发出明确的出口。传统上，西班牙的商业模式一直基于低价，高卷，以及对传统市场的强烈依赖，这在价值方面的明显竞争劣势处于明显的竞争劣势。鉴于这一部门的这些商业挑战，合作社发挥着核心作用，信息和通信技术，特别是网站，提供了竞争优势的源泉。本研究的主要目的是分析与葡萄酒生产商在线普及相关的组织因素和商业特征。本研究旨在验证组织方面（公司规模和整合），商业特征（瓶装葡萄酒，国际化和有机认证的销售）的影响，以及公司网站普及的网站质量。使用模糊定性的比较分析（FSQCA）进行分析。结果表明，网站访问数量与商业集成，有机认证，出口活动，网站质量和瓶装葡萄酒的营销有关。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号