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首页> 外文期刊>Journal of Business Research >The influence of scent on virtual reality experiences: The role of aroma-content congruence
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The influence of scent on virtual reality experiences: The role of aroma-content congruence

机译：气味对虚拟现实体验的影响：香气 - 内容一致的作用

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摘要

We live in a multisensory world. Our experiences are constructed by the stimulation of all our senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while other sensory stimuli have been less explored. Virtual reality (VR) is a sensory-enabling technology that facilitates the integration of sensory inputs to enhance multisensory digital experiences. This study analyzes how the addition of ambient scent to a VR experience affects digital pre-experiences in a service context (tourism). Results from a laboratory experiment confirmed that embodied VR devices, together with pleasant and congruent ambient scents, enhance sensory stimulation, which directly (and indirectly through ease of imagination) influence affective and behavioral reactions. These enriched multisensory experiences strengthen the link between the affective and conative images of destinations. We make recommendations for researchers and service providers with ambitions to deliver ambient scents, especially those congruent with displayed content, to enhance the sensorialization of digital VR experiences.
机译：我们住在一个多级别的世界里。我们的经验是由我们所有感官的刺激构成的。尽管如此，数字互动主要基于视听元素，而其他感官刺激则不太探索。虚拟现实（VR）是一种感官启用技术，便于整合感官输入以增强多义数字体验。本研究分析了如何向VR体验添加环境的环境如何影响服务环境（旅游）中的数字前经验。实验室实验结果证实，体现了VR器件，与令人愉悦和一致的环境气味，增强了感觉刺激，直接（和间接地通过易于想象）影响情感和行为反应。这些丰富的多思干经验加强了目的地情感和符合对象之间的联系。我们为研究人员和服务提供商提出了雄心壮志的建议，以提供环境的气味，特别是那些随着所显示内容的一致性，以增强数字VR体验的情区化。

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