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首页> 外文期刊>Journal of Business Research >How to fight against food waste in the digital era: Key factors for a successful food sharing platform
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How to fight against food waste in the digital era: Key factors for a successful food sharing platform

机译：如何对数字时代的食物垃圾打击：成功食品共享平台的关键因素

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Food sharing platforms are becoming increasingly popular, but little is known about the key determinants of their success, in particular those based on the "sharing for the community" model. This paper aims to highlight the impacts and the connections between five drivers of the success of food sharing platforms and their role in favoring consumer behavioral responses. Using multiple regression and fuzzy-set qualitative comparative analysis, the study analyzed data from 455 OLIO users. The results reveal the fundamental and interconnected roles of consumer familiarity, perception of environmental and social responsibility, and community social support, in enhancing consumer behavioral response. The research contributes to the literature and provides insights for managers by highlighting how corporate social responsibility (CSR), in combination with social support, strengthens the success of food sharing.
机译：食品共享平台越来越受欢迎，但对其成功的关键决定因素众所周知，特别是基于“社区共享”模型的关键决定因素。本文旨在突出粮食分享平台成功的五位驱动因素与其在偏爱消费者行为反应方面的影响。使用多元回归和模糊定性的比较分析，研究分析了455个Olio用户的数据。结果揭示了消费者熟悉，环境和社会责任的认识和社区社会支持，增强消费者行为应对的基本和相互关联的角色。该研究促进了文献，并通过突出企业社会责任（CSR）与社会支持相结合，加强食品分享的成功，为管理人员提供了洞察。

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