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首页> 外文期刊>Journal of Business Research >Clothes make the leader! How leaders can use attire to impact followers'perceptions of charisma and approval
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Clothes make the leader! How leaders can use attire to impact followers'perceptions of charisma and approval

机译：衣服制作领导者！领导者如何使用讽刺来影响追随者对魅力和批准的看法

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摘要

Sneakers at a product launch, a leather jacket when heads of state meet, sunglasses at a formal reception. While popular media relishes leaders who catch the eye by way of such distinctive fashion, we know little about how this salient daily practice of dress specifically affects perceptions of leaders in their daily business. Addressing this gap, we investigated how dress impacts perceptions and approval of a leader. Firstly, we found formal attire to lead to ascriptions of prototypicality but not charisma (Study 1). Secondly, leaders' charisma and approval were higher when a person's clothing style contrasted their organization's culture (Study 2). Lastly, we replicated the impact of informal clothing on both leader approval and charisma in a sample of CEOs of Fortune 1000 companies (Studies 3 and 4). Findings lend support to the notion that leaders can manipulate their style of attire to actively shape their followers' impressions of themselves.
机译：运动鞋在产品发布时，当国家元首相遇时，皮夹克在正式接待处。虽然受欢迎的媒体通过这种独特的时尚享受引起眼睛的领导者，但我们毫无讨人大闻地了解这种突出的衣服的突出实践如何特别影响他们日常业务中的领导者的看法。解决这一差距，我们调查了如何影响领导者的意识和批准。首先，我们发现正式的服装，以导致原型的依as性，但不是魅力（研究1）。其次，当一个人的服装风格对比他们的组织的文化形成鲜明的时，领导者的魅力和批准更高（研究2）。最后，我们在财富1000家公司的首席执行官样本中复制了非正式服装对领导者批准和魅力的影响（研究3和4）。调查结果为领导者可以操纵他们的服装风格的概念，以积极塑造自己的追随者自己的印象。

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