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首页> 外文期刊>Journal of Business Research >Fake news, social media and marketing: A systematic review
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Fake news, social media and marketing: A systematic review

机译：假新闻，社交媒体和营销：系统审查

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摘要

There is growing concern amongst policy makers, managers and academic researchers over the role that social media plays in spreading misinformation, widely described as 'Fake News'. However, research to date has mainly focussed on the implications of fake news for political communication and debate. There has been less focus on the implications of social media misinformation upon marketing and consumers. Given the key role of social media as a communication platform, there is a gap in our understanding of fake news through a consumer lens. We address this gap by conducting an interdisciplinary systematic review of the relevant literature. Through critical evaluation and synthesis of the literature, we identify five themes that explain the fake news phenomenon: the dissemination process, spreading channel features, outcomes, fabricated legitimacy and attitudes. Finally, we propose a theoretical framework that highlights themes' relationships and research propositions to guide future research in this area.
机译：政策制定者，经理和学术研究人员在社交媒体在传播错误信息中发挥的作用，越来越关注，被广泛被描述为“假新闻”。但是，迄今为止的研究主要集中在假新闻对政治沟通和辩论的影响。对社交媒体错误信息对营销和消费者的影响较少。鉴于社交媒体作为通信平台的关键作用，我们通过消费镜头了解假新闻的差距。我们通过对相关文献进行跨学科系统审查来解决这一差距。通过关键评估和综合文献，我们确定了解释假新闻现象的五个主题：传播过程，传播渠道特征，结果，制作合法性和态度。最后，我们提出了一种理论框架，突出了主题的关系和研究命题，以指导该领域的未来研究。

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