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首页> 外文期刊>Journal of Business Research >Emerging technology as a platform for market shaping and innovation
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Emerging technology as a platform for market shaping and innovation

机译：新兴技术作为市场塑造和创新的平台

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摘要

Market shaping literature portrays markets as outcomes of deliberate and designed actions. While technological development might accelerate changes in the market, market-shapers do not often develop technology themselves. As they rely on complementary technologies, enabling new ways to integrate resources and co-create value, the field has not paid particular attention to the role of technology in market shaping and innovation. To advance the literature, we conceptually differentiate between technology "as a market offering" and "as a platform for market shaping and innovation". Through incorporating a structured Delphi study on the impact of 5G technology on the healthcare market, we identify nine important and probable market changes induced by 5G. We contribute to research on market change by highlighting a broad inclusion of market actors for a more holistic view of market changes introduced by emerging technology.
机译：市场塑造文学将市场描绘为刻意和设计行动的结果。虽然技术发展可能会加速市场的变化，但市场剪影并不经常开发技术。正如他们依赖互补技术，使新的方法能够整合资源和共同创造价值，但该领域没有特别注意技术在市场塑造和创新中的作用。为了推进文献，我们概念上的技术“作为市场提供”和“作为市场塑造和创新的平台”。通过纳入结构化的Delphi研究，对5G技术对医疗保健市场的影响，我们确定了5G诱导的九个重要和可能的市场变化。我们通过强调市场演员为新兴技术引入的市场变革更加全面看，我们为市场变革进行了贡献。

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