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How political ideology drives anti-consumption manifestations

机译：政治意识形态如何推动反消耗表现形式

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摘要

This article examines the role of political ideology as a motivation for general and targeted anti-consumption. Using data from a cross-sectional online survey conducted in the United Kingdom, we provide a unified model of the ways in which the economic and the sociocultural dimensions of political ideology are associated with anti-consumption manifestations (i.e., suspicion of marketing and intention to boycott) at the individual level. We show that 1) both kinds of manifestations of anti-consumption are found among politically extreme-versus moderate-individuals, 2) pro-market attitudes and authoritarianism have opposite effects on the likelihood of evincing anti-consumption attitudes and behaviours, and 3) authoritarianism moderates the overall negative effect of pro-market attitudes on anti-consumption manifestations. Our findings have implications for the persuasiveness of anti-consumption campaigns.
机译：本文介绍了政治意识形态作为一般和有针对性的抗消费的动机的作用。使用来自英国进行的横断面在线调查的数据，我们提供了一个统一的模式，其中政治意识形态的经济和社会文化维度与抗消费表现有关（即怀疑营销和意图抵制）在个人层面。我们展示了1）在政治极端与中等人，2）个专业市场态度和威权主义之间的两种表现形式都有对抗消费态度和行为的可能性相反的影响，以及3）威权主义采取全面市场态度对抗消费表现的总体负面影响。我们的调查结果对抗消费运动的说明有影响。

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