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首页> 外文期刊>Journal of Business Research >Thank you for not smoking - A multi-method investigation to understand the effect of anti-smoking warnings in television programs
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Thank you for not smoking - A multi-method investigation to understand the effect of anti-smoking warnings in television programs

机译：谢谢您的吸烟 - 了解禁烟警告在电视节目中的多种方法调查

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Several countries insert statutory warnings about the adverse effects of smoking in movie and television (TV) content. This study tests the effectiveness of anti-smoking warnings as a prevention-based stimulus for nonsmokers in TV programs. Study 1 (a qualitative study) finds that on-screen smoking can induce viewers to take up smoking. Study 2 tested anti-smoking warnings' efficacy based on viewers' smoking habits and finds that warnings are most effective in enabling viewers to resist persuasion when they are non-smokers. Study 3, using an eye-tracking device, examines the role of visual attention in the underlying processes. The proposed model compared four warning timings: no warning, warning prior to the content (PW), warning concurrent with the content (CW), and both warnings (both), which lead viewers to pay attention to the on-screen smoking, influencing critical processing (CP) and attitude toward smoking (A(SM)). Findings indicate that warning timing has a significant indirect effect on A(SM), mediated by attention to the warning and on-screen smoking, and CP. There were no direct effects between warning timings and CP or A(SM). Additionally, PW and both demonstrated a significantly higher indirect effect on CP and A(SM) than CW. As compared to CW, PW and both are more effective at countering the persuasion attempt of on-screen smoking. This study contributes to the literature on statutory warning timings, persuasion knowledge models, and healthcare policy.
机译：几个国家插入关于在电影和电视（电视）内容中吸烟的不利影响的法定警告。本研究测试了防喷醒警告作为电视节目中的非摩托车的预防刺激的有效性。研究1（定性研究）发现，在屏幕上的吸烟可以诱使观众吸烟。研究2根据观众的吸烟习惯测试了反吸烟警告的疗效，并发现警告最有效地使观众在禁止吸烟者时抵抗说服者。研究3，使用眼跟踪装置检查视觉注意力在底层过程中的作用。所提出的模型比较了四次警告时间：没有警告，在内容（PW）之前警告，与内容（CW）的警告并发，以及均导致观众的警告（两者），引导观众要注意屏幕上的吸烟，影响批判性处理（CP）和对吸烟的态度（A（SM））。调查结果表明，警告时序对（SM）具有显着的间接影响，通过注意警告和屏幕吸烟，以及CP介导。警告时间和CP或A（SM）之间没有直接影响。另外，PW和两者都对CP和A（SM）显着提高了显着更高的间接影响。与CW，PW和两者相比，在对抗屏幕上的劝告尝试时更有效。本研究有助于关于法定警告时间，说服知识模型和医疗保健政策的文献。

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