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首页> 外文期刊>Journal of Business Research >Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs' performance
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Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs' performance

机译：探索国际研发活动在技术和营销能力对中小企业绩效影响中的作用

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摘要

One of the main challenges for small and medium enterprises (SMEs) is how to leverage their R&D activities in the international markets but current literature offers mixed evidence and inconclusive models in this regard. This paper addresses this gap by exploring the role of international R&D activities in the impact of SMEs' technological and marketing capabilities on their performance. The authors use in-depth interviews with five Italian SMEs recognized as particularly innovative firms in their own sectors (retail intelligence, business training, shoes, food, and sportswear) to identify the factors driving the success and performance of their international R&D efforts. Findings show that SMEs' technological and marketing capabilities have dominant and positive effects on their performance in the international markets. Besides extending the literature on the internationalization of R&D by SMEs, these findings highlight the major challenges and opportunities for the managers of internationally active SMEs.
机译：中小企业（中小企业）的主要挑战之一是如何利用其在国际市场的研发活动，但目前的文献在这方面提供了混合证据和不确定的模式。本文通过探索国际研发活动在中小企业的技术和营销能力对其表现的影响中的作用来解决这一差距。作者使用5个意大利中小企业进行了深入的访谈，其在自己的部门（零售智力，商业培训，鞋子，食品和运动服）中公认为特别创新公司，以确定推动其国际研发努力的成功和表现的因素。调查结果表明，中小企业的技术和营销能力对其在国际市场的表现具有主导和积极影响。除了在中小企业研发国际化的文献之外，这些调查结果突出了国际活跃中小企业经理的主要挑战和机遇。

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