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首页> 外文期刊>Journal of Business Research >Business model innovation through digitisation in social purpose organisations: A comparative analysis of Tate Modern and Pompidou Centre
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Business model innovation through digitisation in social purpose organisations: A comparative analysis of Tate Modern and Pompidou Centre

机译：社会用途组织中数字化的商业模式创新：泰特现代与庞皮奥中心的比较分析

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摘要

Combining heterogeneous organisational forms continues to pose unresolved challenges that foster organisational innovation. This study examines the effect of digitisation on the business model of insufficiently funded art museums in the United Kingdom and France influenced by national cultural policies. Based on two representative case studies of Tate Modern and the Pompidou Centre, we found that digitisation is revitalising social purpose organisations by innovating the business model in two ways. First, digitisation enables creative revenue streams that directly feed into the social mission by creating a synergy between trade and social activities. Second, digitisation delivers social value to a larger audience with lower costs by engaging with visitors through virtual experience. Creative utilisation of digitisation provides a mechanism for business model innovation in social purpose organisations with enhanced financial autonomy and greater social value.
机译：结合异构组织形式继续提出促进组织创新的尚未解决的挑战。本研究探讨了数字化对由国家文化政策影响的英国和法国不充分资助艺术博物馆业务模式的影响。基于泰特现代和庞皮奥中心的两个代表性研究，我们发现数字化通过以两种方式创新商业模式，通过创新商业模式，振兴社会目的组织。首先，数字化使创意收入流是通过在贸易和社会活动之间创造协同作用的协同作用来直接进入社会使命的创造性的收入流。其次，数字化通过虚拟体验与访客与访客接触，向更大的受众提供社会价值。数字化的创造性利用为社会目的组织进行了商业模式创新的机制，具有增强的金融自主和更大的社会价值。

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