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首页> 外文期刊>Journal of Business Research >Business model innovation as a window into adaptive tensions: Five paths on the B Corp journey
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Business model innovation as a window into adaptive tensions: Five paths on the B Corp journey

机译：商业模式创新作为一个自适应紧张局势的窗口：B Corp旅程的五条路径

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摘要

The B Corporation (B Corp) audit and certification acts as a third-party signal of social purpose business model innovation. It is argued that B Corp certification helps organizations to capture value above economic gains, from activities with ethical, sustainable or moral objectives. However, the varying journeys and certification motivations of B Corps are poorly understood. In this paper we use theory related to the process of organizational design (Zott & Amit, 2010) to unpack these variations. Starting from a longitudinal data set, we employ a deductive case analysis approach of 47 B Corps to identify five certification paths: brand wagoners, reprioritizers, evangelists, inertial benchmarkers and reconfigurers. Our findings help to identify and describe distinct B Corp journeys over time. We conclude with a discussion of how these findings contribute to current theory on social purpose business model innovation, firm value characteristics and how B Corps manage competing tensions among identity and action.
机译：B公司（B CORP）审计和认证是社会目的商业模式创新的第三方信号。有人认为，B公司认证有助于组织从具有道德，可持续或道德目标的活动中捕获高于经济增长的价值。然而，B军团的不同旅程和认证动机被理解得很差。在本文中，我们使用与组织设计过程有关的理论（Zott＆Amit，2010）来解压缩这些变化。从纵向数据集开始，我们采用47 B军团的演绎案例分析方法，以确定五条认证路径：品牌瓦格纳，重称，福音传教士，惯性基准者和重新配置。我们的研究结果有助于识别和描述不同的B Corp旅程。我们讨论了这些发现如何促进当前社会目的商业模式创新，公司价值特征以及B兵团如何在身份和行动中管理竞争紧张的竞争。

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