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首页> 外文期刊>Journal of Business Research >Turn up the volume if you're feeling lonely: The effect of mobile application sound on consumer outcomes
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Turn up the volume if you're feeling lonely: The effect of mobile application sound on consumer outcomes

机译：如果你感到孤独，请转到音量：移动应用程序声音对消费者结果的影响

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摘要

Though mobile applications ubiquitously feature sound, consumers often engage with mobile devices with the audio disabled. This research seeks to address whether mobile app developers should simply accept this reality or if they would be better served by striving to have consumers enable audio. Specifically, we examine the impact of the presence of sounds embedded within mobile applications on downstream behavioral intentions. Critically, such intentional product sounds (i.e., sounds that are deliberately embedded in a product; Van Egmond, 2008) are shown to influence perceptions of social surrogacy (i.e., the imagined presence of others). Across five studies, we provide evidence that the use of intentional sounds in mobile applications increases evaluations of the app and leads to higher app adoption intentions, willingness-to-pay, and likelihood to recommend the app to others. Further, we offer support for the mediating role of social surrogacy in driving the effects of intentional sounds on consumer outcomes.
机译：虽然移动应用普遍存在的功能声音，但消费者经常与禁用音频的移动设备接合。该研究旨在解决移动应用程序开发人员是否应该完全接受这种现实，或者如果努力让消费者能够更好地服务。具体而言，我们在下游行为意图上检查嵌入在移动应用中的声音存在的影响。批判性地，这种故意的产品声音（即故意嵌入产品中的声音;范埃蒙德，2008）被证明影响了对社会代理人的看法（即，其他人的想象的存在）。在五项研究中，我们提供了有证据表明，在移动应用中使用故意声音会增加对应用程序的评估，并导致更高的应用程序采用意图，意愿付费和可能推荐应用程序的可能性。此外，我们为社会代理人的调解作用提供了支持，以促进故意声音对消费者结果的影响。

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