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Order matters: How altering the sequence of performance events shapes perceived quality formation

机译：订单事项：如何改变性能事件序列形状的形状感知质量形成

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摘要

Reputation research often employs rankings which combine both the prominence and perceived quality dimensions of reputation. Though this approach has merit, it neglects nuances in the formation of perceived firm quality - i.e., how stakeholders perceive a firm's capabilities. Since perceptions are influenced by how information is presented, we posit that the patterns of a firm's performances - their order and interval - explain variance in perceived quality beyond valence (absolute performance level), alone. We employ two experiments and an archival study to manipulate product ratings and collect perceived quality scores (experimentally), and use trajectory of performance outcomes to predict market valuation as a perceived quality proxy (archivally). Results suggest that while valence matters most for a firm's perceived quality, presenting identical performance events with distinct orders and intervals changes perceived quality impressions, at least until new information is presented. We enumerate our findings and outline areas for future research on stakeholder perceptions.
机译：声誉研究往往采用排名来结合的突出和感知质量方面的声誉。虽然这种方法有所优点，但它在形成了坚定的坚定质量方面忽略了细微差别 - 即利益攸关方如何感受到公司的能力。由于感知受到信息的影响，因此我们的表演模式的模式 - 他们的订单和间隔 - 解释了在价值（绝对性能水平）之外的感知质量的差异。我们使用两项实验和档案研究来操纵产品评级，并收集感知质量分数（实验），并使用绩效结果的轨迹来预测市场估值作为感知质量代理（支架）。结果表明，虽然符合企业的感知质量的价值最重要，但呈现出具有不同订单的相同性能事件，间隔更改了感知质量印象，至少直到呈现新信息。我们枚举我们的调查结果和概述地区，以获得对利益攸关方看法的未来研究。

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