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首页> 外文期刊>Journal of Business Research >Self-construals as the locus of paradoxical consumer empowerment in self-service retail technology environments
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Self-construals as the locus of paradoxical consumer empowerment in self-service retail technology environments

机译：自我构建作为自助零售技术环境中矛盾的消费者赋权的基因座

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摘要

While its use has expanded considerably, self-service retail technology (SSRT) continues to face mixed customer evaluations. This paper introduces an SSRT paradoxes approach, drawing on the theory of psychological empowerment that incorporates self-construals to address the various entities that SSRT users enlist to gain control over their environment. Based on consumer narratives, this study provides an extensive description of the positive and negative manifestations of SSRT-based customer empowerment, and gives credence to customer relational and collective selves as major loci of enabling or disenabling agency. Additionally, a similarity analysis of 200 data points identifies SSRT users across four communities sharing similar cognitive schemas, while revealing a paradoxical nexus between political forms of disempowerment, including dehumanization and inequitable exchange, and a sense of ubiquitous autonomy. The implications of these findings are significant for research on consumer empowerment and SSRT acceptance, as well as for retailers.
机译：虽然其使用扩展了很大扩展，但自助零售技术（SSRT）继续面临混合客户评估。本文介绍了SSRT悖论方法，借鉴了融合了自我构造的心理赋权理论，解决了SSRT用户争取控制环境的各个实体。本研究基于消费者叙述，对基于SSRT的客户赋权的积极和负面表现提供了广泛的描述，并使客户关系和集体自我作为支持或禁止机构的主要基因座。此外，200个数据点的相似性分析识别了共享类似认知模式的四个社区的SSRT用户，同时揭示了人类的政治形式之间的矛盾，包括除容和不公平的交换，以及无处不在的自治感。这些发现的含义对于消费者赋权和SSRT接受以及零售商来说都是重要的。

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