Word-of-mouth communication plays a key role in buyer behavior decisions. In 2013, Martin and Lueg published an insightful research study examining antecedents of word-of-mouth usage and the impact word of mouth has on attitude toward the product and purchase intention. The paper has been widely cited in the word-of-mouth literature. However, while the results of this study have guided additional research, the study has not been replicated. The current study presents two attempts to replicate Word-of-mouth usage. Following the same procedures, these two studies do corroborate some of the reported findings, but there are substantial discrepancies among the original research and the replications efforts, as well as between the two replication studies. In addition, we identify issues involved in our attempt to replicate the original study. Implications for research in the discipline are provided.
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