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首页> 外文期刊>Journal of Business Research >Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale
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Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale

机译：还是工作和/或有趣？蜂窝和功利购物价值规模的核状

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摘要

One of the most applied value scales in research is personal shopping value (PSV) by Babin, Darden, and Griffin (1994). PSV assesses consumers' shopping experiences along hedonic and utilitarian value. The purpose of this research is the corroboration of the original article and the PSV scale to investigate the impact of the past 25 years on the scale's dimensionality and item composition. The corroboration mirrors the original store environment, while an extension additionally considers two contemporary shopping environments: online websites and mobile apps. Results across six studies confirm shopping value's two-dimensional structure of work and fun. However, individual items capturing hedonic and utilitarian value deviate from original PSV scale items in number and nature for current stores, online, and mobile apps environments. Researchers and practitioners should exhibit caution to blindly administer or adapt measures without considering temporal or contextual aspects of the scale that limit its applicability.
机译：研究中最多应用的价值尺度之一是Babin，Darden和Griffin（1994）的个人购物价值（PSV）。 PSV评估消费者的购物体验，沿夏洛克和功利值。本研究的目的是原始文章的核化和PSV规模，以调查过去25年对规模维度和项目组成的影响。纠正镜镜像原始商店环境，而延期额外则考虑两个当代购物环境：在线网站和移动应用程序。结果六项研究证实了购物价值的工作和乐趣的二维结构。然而，捕获诸如实用价值的个别项目偏离当前商店，在线和移动应用环境的数量和性质中的原始PSV比例项目。研究人员和从业者应谨慎致死盲目地管理或调整措施，而不考虑限制其适用性的规模的时间或语境方面。

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