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Role of customers in circular business models

机译:客户在循环商业模式中的作用

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摘要

The retailing sector is evolving, not only as a result of technological advances, but also because of concerns about climate change and new demands from governments and customers for ethical and sustainable products. Customers' purchase intentions are crucial for the successful implementation of circular business models. However, few studies focus on the role of customers in enabling circular business models. This study fills this research gap by identifying the critical factors that impact customers' ethical purchase intentions for circular business models in the retail sector. Based on macro-theories of human behaviour, this study proposes a theoretical model that can holistically consider the critical factors and variables that determine customers' ethical purchase intentions towards the circular business model. The paper contributes to the body of literature on circular business models in the retail sector by exploring the issue from the customers' perspective.
机译:零售业正在发展,而不仅仅是技术进步,而且由于对气候变化和政府和客户的新需求的担忧,以及道德和可持续产品的担忧。客户购买意图对于成功实施循环商业模式至关重要。然而,很少有研究侧重于客户在实现循环商业模式方面的作用。本研究通过确定影响零售业循环商业模式的关键因素来填补这一研究差距。基于人类行为的宏观理论,本研究提出了一种理论模型,可以全能地考虑确定客户对循环商业模式的道德购买意图的关键因素和变量。本文通过探索客户的角度来探索零售业的循环商业模式的文学体系。

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