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首页> 外文期刊>Journal of Business Research >Minimalism in consumption: A typology and brand engagement strategies
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Minimalism in consumption: A typology and brand engagement strategies

机译：消费的极简主义：一种类型的类型和品牌参与策略

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Minimalistic consumption has received increased attention during the last few years with a substantial segment of consumers having adopted this notion. Minimalism highlights subjective well-being, happiness, and increased quality of life. Despite minimalism gaining significance, we know little about minimalistic consumption, its various forms, its antecedents, and its impact on consumer behavior. Extant literature does not offer a clear or concise conceptualization of minimalism in consumption or the potential strategies to identify, target, and engage minimalistic consumers. This has been a major deterrent in advancing research on minimalistic consumption. This article provides a conceptualization of minimalism and offers a typology of consumers that engage in minimalistic consumption based on two dimensions: the conditional susceptibility and goal orientation of consumers. It presents a framework of brand engagement strategies for each type of consumer and shows how firms can potentially benefit in terms of sales, profitability, and customer relationships by engaging with minimalistic consumers.
机译：在过去几年中，在过去几年中，在过去的几年里，在过去几年中获得了更少的注意力，这是一系列消费者通过了这一概念。极简主义突出了主观幸福，幸福和提高生活质量。尽管有了最小主义的效率，但我们对简约的消费，其各种形式，其前一种的人以及对消费者行为的影响很少。现役文学不提供消费或识别，目标和实现最少的消费者的潜在策略的清晰或简明的概念化。这是推进研究简约消费研究的主要威慑力量。本文提供了极简主义的概念化，并提供了基于两个维度的最小消费的消费者的类型：消费者的条件敏感性和目标方向。它为每种类型的消费者提供品牌参与策略框架，并展示了如何通过与Minimalistic消费者参与销售，盈利能力和客户关系来潜在潜在利益。

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