Green lies and their effect on intention to invest

Gatti Lucia; Pizzetti Marta; Seele Peter

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Green lies and their effect on intention to invest

机译：绿色谎言和他们对投资意图的影响

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摘要

The article explores the consequences of greenwashing deceptions on intention to invest. It analyses whether the presence of a greenwashing lie to stakeholders is detrimental to intention to invest. When a company greenwashes, it deliberately deceives stakeholders about its environmental commitment. Our results suggest that greenwashing has a greater negative impact on intention to invest than a corporate misbehaviour unrelated to a deceptive communication. In order to understand how different forms of greenwashing may affect intention to invest, we develop a typology of greenwashing deceptions, based on the variety of greenwashing cases that have emerged recently. The results show that individuals are less inclined to invest in a company that falsifies its claims (falsification) and which engages in manipulative business practices (deceptive manipulation), as compared to a company that instrumentally selects which information to disclose (information selection) or tries to obscure misbehaviours through publicizing its good business practices (attention diversion).

机译：本文探讨了绿色洗手欺骗的后果，以投资的意图。它分析了对利益相关者的热带谎言是否存在有害投资的意图。当一家公司Greenwashes时，它故意欺骗利益相关者的环境承诺。我们的研究结果表明，热带造影对投资的意图具有更大的负面影响，而不是与欺骗性沟通无关的企业不平衡。为了了解不同形式的绿色洗手可能会影响投资的意图，我们基于最近出现的绿色洗手案件的各种热带欺骗性的类型学。结果表明，人们倾向于投资一家伪造其索赔（伪造）并与其讨论的公司进行操纵商业实践（欺骗性操纵）的公司投资，这些公司（欺骗性管理）符合有用的公司披露哪些信息（信息选择）或尝试通过宣传其良好的商业实践（注意转移）来模糊不端行为。

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来源
《Journal of Business Research》 |2021年第4期|228-240|共13页
作者
Gatti Lucia; Pizzetti Marta; Seele Peter;
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作者单位

Univ Appl Sci & Arts Southern Switzerland SUPSI Via Pobiette 11 CH-6928 Manno Switzerland;

TBS Business Sch Mkt Dept 1 Pl A Jourdain Toulouse France;

Univ Svizzera Italiana USI Lugano Fac Commun Sci Eth & Commun Law Ctr ECLC Consumer Behav Lab Corp Social Responsibil & Busi Via Buffi 16 CH-6904 Lugano Switzerland;

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原文格式 PDF
正文语种 eng
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关键词
Greenwashing; CSR; Intention to invest; Corporate deception;

机译：绿色洗手;CSR;投资意向;企业欺骗;

Green lies and their effect on intention to invest

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