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A cross-category analysis of dispositional drivers of technology adoption

机译：技术采用的配置驱动因子跨类分析

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摘要

Using the Technology Adoption Propensity (TAP) index, a psychometric scale that measures four dimensions of consumers' technological predispositions, we examine the relative influence of contributing (optimism and proficiency) and inhibiting (dependence and vulnerability) dispositional attitudes on the adoption of a varied range of 19 technologies. Our results indicate considerable differences in the relation between technology usage and the attitudes of respondents across the technologies. We show that individuals can be grouped into three technology clusters based on technological dispositions: high proficiency/low vulnerability; low proficiency & optimism/high vulnerability; high optimism/low vulnerability. Each cluster may indicate a need for a particular sales strategy given differences in consumer attitudes.
机译：使用技术采用倾向（TAP）指数，测量消费者技术易感性四个维度的心理测量规模，我们研究了有助于（乐观和熟练程度）和抑制（依赖性和脆弱性）的相对影响，对各种各样的采用的倾向性态度19技术的范围。我们的结果表明技术使用与技术跨越人员态度之间的关系的相当差异。我们表明，个人可以基于技术性格分组为三个技术集群：熟练程度高/低脆弱性;低熟练程度和乐观态度/高脆弱性;高乐观/低漏洞。每个群集都可能表明对特定销售策略的需求给出了消费者态度的差异。

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