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首页> 外文期刊>Journal of Business Research >Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup
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Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup

机译：足球电视观众的决定因素：在国际足联世界杯上的当地团队存在的直接和辅助影响

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摘要

In the setting of four FIFA World Cups, this article examines the effect of the national team participation and other variables as predictors of football matches audience size. It compares not only the audience of those matches with/without the presence of the national team during the same tournament (as prior research), but also the audience of matches from tournaments with/without the participation of the national team. Results show that when the national team qualifies and participate in the tournament, the home team effect represents the most relevant predictor of audience size, followed by match quality and scheduling variables. When the national team fails to qualify to the tournament, different predictors of audience behavior are detected. Moreover, the comparison between these scenarios reveals an ancillary home team effect for the whole tournament in which the local team is taking part and a straight effect when it is present on the screen.
机译：在四个FIFA世界杯的环境中，本文审查了国家团队参与和其他变量作为足球预测因素的效果匹配受众尺寸。它不仅比较了与国家队在同一锦标赛（作为先前研究）的比赛中的观众，而且还比赛，也是来自国家队参与的锦标赛的比赛观众。结果表明，当国家团队符合锦标赛时，家庭团队效果代表了受众尺寸最相关的预测因子，其次是匹配质量和调度变量。当国家团队未能获得锦标赛的资格时，检测到观众行为的不同预测因子。此外，这些方案之间的比较揭示了整个锦标赛的辅助家庭团队效应，其中当地团队在屏幕上存在时，当地团队正在参与其中和直接效果。

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