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Place attachment to pseudo establishments: An application of the stimulus-organism-response paradigm to themed hotels

机译:将附件放在伪架构:刺激生物 - 反应范式的应用到主题酒店

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摘要

This study uses the Mehrabian-Russell model to assess place attachment in the themed-hotel context. We explored the theoretical framework using four constructs related to the stimulus-organism-response paradigm. A total of 282 usable survey questionnaires were collected from travelers to test our hypotheses. We conducted multiple stages of data analysis, using structural equation modeling (SEM) and generative probabilistic modeling to verify the findings. Latent Dirichlet Allocation (LDA) was adopted to further verify key attributes in servicescapes. According to the SEM results, social cues are positively associated with pleasant arousal, and ambience cues are positively associated with social cues. We also verified that pleasant arousal is positively associated with place attachment. Furthermore, we confirmed that emotional factors can trigger the formation of place attachment to a themed hotel. The LDA results allowed us to further classify servicescapes by design cues, social cues, and ambience cues. Theoretical and practical implications are discussed.
机译:本研究采用Mehrabian-Russell模型评估了在主题酒店背景下的地方附件。我们探讨了使用与刺激生物响应范例相关的四个构建体的理论框架。总共收集了282名可用调查问卷,从旅行者收集了我们的假设。我们使用结构方程建模(SEM)和生成概率建模来进行多个数据分析阶段来验证发现。采用潜在的Dirichlet分配(LDA)来进一步验证服务中的关键属性。根据SEM的结果,社会案线与令人愉快的唤醒有关,氛围线索与社会提示正相关。我们还证实了令人愉快的唤醒与地方附件正相关。此外,我们确认情绪因素可以触发到主题酒店的地方附件的形成。 LDA结果允许我们进一步通过设计提示,社会提示和氛围提示进行分类服务。讨论了理论和实践影响。

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