• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Unfolding the digital servitization path from products to product-service-software systems: Practicing change through intentional narratives
【24h】

Unfolding the digital servitization path from products to product-service-software systems: Practicing change through intentional narratives

机译：从产品到产品 - 服务软件系统的数字伺服化路径展开：通过故意叙述练习变革

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Manufacturers are increasingly struggling with the transition from products to product-service-software systems. Our study takes stock of the current research on servitization and digital servitization to investigate the challenging transition process from product to more complex product-service-software systems. We examine how does the digital servitization journey unfold as sayings and doings, and how do intentional narratives guide digital servitization. The present in-depth single case study spanning 8 years reveals the emergent process during the transition of a leading solution provider from servitization to digital servitization. The study uses social practices, such as managers' sayings and doings, to map the change process that unfolds first as servitization and, in a second stage, as digital servitization. Even more importantly, this study unpacks the role of intentional narratives in shaping digital servitization as a lengthy change process. For managers, this study provides a detailed depiction of the servitization and digital servitization processes, and some intentional narratives for guiding the process. Thus, the process may be challenging but perhaps manageable by using intentional narratives as a strategic practice.
机译：制造商越来越多地努力从产品到产品 - 服务软件系统的过渡。我们的研究提出了目前关于伺服化和数字伺服的研究，以研究从产品到更复杂的产品 - 服务软件系统的具有挑战性的过渡过程。我们研究了数字伺服化旅程如何展开作为谚语和行为，以及故意叙述如何指导数字驾驶。跨越8年的现在的深入单一案例研究揭示了在从培训到数字伺服的领先解决方案提供商的转型过程中的紧急过程。该研究使用社会实践，例如管理者的谚语和行为，以将更改过程映射到伺服化首先展开，并且在第二阶段作为数字伺服化。更重要的是，这项研究解开了故意叙事在将数字驾驶中的作用作为冗长的变化过程。对于管理人员来说，该研究提供了对伺服化和数字伺服化过程的详细描述，以及用于指导该过程的一些有意的叙述。因此，该过程可能是具有挑战性的，但可能通过使用有意叙述作为战略实践来易于管理。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号