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首页> 外文期刊>Journal of Business Research >The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation
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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation

机译：互联网访问类型的数字鸿沟与少数民族和多数消费者的福利：多国调查

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摘要

Wireless technologies and smartphones revolutionize the way consumers use the Internet. How do these technological advancements affect consumer well-being or life satisfaction? We hypothesize that mobile- as compared to regular only- internet use enhances consumers' perceptions of personal economic situation, which in turn, enhances life satisfaction. Ethnic status (majority vs. minority) and national wealth (richer vs. poorer countries) set up boundary conditions for these effects. We test our hypotheses using multi-level modeling and a large scale multinational dataset covering responses of > 26,000 consumers from 21 countries. The results show that perceived personal economic situation mediates the relationship between type of internet access (regular vs. mobile) and life satisfaction; the positive effect of mobile internet use is weaker for ethnic minority than for majority consumers and stronger in poorer than in richer countries. We discuss the theoretical and practical implications for marketing and public policy.
机译：无线技术和智能手机彻底改变了消费者使用互联网的方式。这些技术进步如何影响消费者的幸福感或生活满意度？我们假设，与仅使用常规互联网相比，移动互联网可以增强消费者对个人经济状况的认知，进而提高生活满意度。种族地位（多数与少数族裔）和国家财富（较富裕国家与较贫穷国家）为这些影响设定了边界条件。我们使用多层次建模和覆盖来自21个国家/地区的26,000多名消费者的大规模跨国数据集来检验我们的假设。结果表明，个人的经济状况是互联网访问类型（常规与移动）与生活满意度之间的中介。对于少数族裔来说，使用移动互联网的积极作用要弱于多数消费者，而在贫穷国家要比富裕国家强。我们讨论了市场营销和公共政策的理论和实践意义。

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