When and how is corporate social responsibility profitable?

Bhardwaj Pradeep; Chatterjee Prabirendra; Demir Kivilcim Dogerlioglu; Turut Ozge

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When and how is corporate social responsibility profitable?

机译：企业社会责任何时，如何获利？

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摘要

Firms in various markets such as health care, financial services, software, consumer goods, etc. spend a significant amount of money on corporate social responsibility (CSR) activities. The literature suggests that consumers take into consideration firms' CSR activities when making purchase decisions, noting that and doing so either increases their purchase intention or makes them willing to pay higher prices for the firms' products and services.

机译：诸如医疗保健，金融服务，软件，消费品等各种市场的公司在企业社会责任（CSR）活动上花费了大量资金。文献表明，消费者在做出购买决定时要考虑到公司的CSR活动，这样做既可以增加购买意愿，也可以使他们愿意为公司的产品和服务支付更高的价格。

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来源
《Journal of Business Research》 |2018年第3期|206-219|共14页
作者
Bhardwaj Pradeep; Chatterjee Prabirendra; Demir Kivilcim Dogerlioglu; Turut Ozge;
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作者单位

Univ Cent Florida, Coll Business Adm, 12744 Pegasus Dr, Orlando, FL 32816 USA;

Sabanci Univ, Sch Management, TR-34956 Istanbul, Turkey;

Sabanci Univ, Sch Management, TR-34956 Istanbul, Turkey;

Sabanci Univ, Sch Management, TR-34956 Istanbul, Turkey;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Corporate social responsibility; Competition; Expectancy disconfirmation;

机译：企业社会责任;竞争;预期不符;

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机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

When and how is corporate social responsibility profitable?

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