Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

Suter Mariana Bassi; Borini Felipe Mendes; Floriani Dinord Eliete; da Silva Dirceu; Polo Edison

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Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

机译：原产国形象（COI）作为特定国家/地区的优势（CSA）：COI的规模开发和验证是公司角度内的一种资源

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The study discusses the country-of-origin-image (COI) as a country-specific-advantage (CSA) for internationalised firms. We developed and validated a scale to measure the importance of the incorporation of the COI as a resource in a firm's international strategy, the COI-CSA. Several psychometric procedures were adopted. We analysed data gathered from two case studies, validation procedures with experts and researchers, and three data sets from executives working in internationalised firms. The results validate the COI-CSA scale as a multidimensional construct reflected in a set of four dimensions: textual and visual elements, senses, cultural resources, and natural resources.

机译：该研究讨论了国别形象（COI）作为国际化公司的国别优势（CSA）。我们开发并验证了一个量表，以衡量将COI作为资源纳入公司国际战略COI-CSA的重要性。采用了几种心理测验程序。我们分析了从两个案例研究，与专家和研究人员进行的验证程序以及在国际化公司工作的高管人员获得的三个数据集收集的数据。结果验证了COI-CSA量表是多维结构，体现在以下四个方面：文本和视觉元素，感官，文化资源和自然资源。

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来源
《Journal of Business Research》 |2018年第3期|46-58|共13页
作者
Suter Mariana Bassi; Borini Felipe Mendes; Floriani Dinord Eliete; da Silva Dirceu; Polo Edison;
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作者单位

Univ York, York Management Sch, Mkt, Freboys Lane, York YO10 5GD, N Yorkshire, England;

Univ Sao Paulo, Dept Business Adm, Business Studies, Sao Paulo, Brazil;

Univ Vale Itajai Univali, Internationalisat Strategy, Itajai, SC, Brazil;

Univ Estadual Campinas, UNICAMP, Educ Fac, Campinas, SP, Brazil;

Univ Sao Paulo, Dept Business Adm, Management, Sao Paulo, Brazil;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Country-specific-advantage (CSA); Firm-specific-advantage (FSA); Country-of-origin-image (COI); Home-country; Measurement scale; Resource;

机译：国家特定优势（CSA）;企业特定优势（FSA）;原产国图像（COI）;本国国家;测量规模;资源;

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Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

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