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首页> 外文期刊>Journal of Business Research >The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers
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The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers

机译：美学和设计在酒店景观中的作用：大都会消费者的现象学调查

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Should aesthetics and design be viewed as strategic marketing tools? We argue in this paper there are currently limited frameworks and empirical evidence to help - should this be the ambition of marketers? We propose a hotelscape as a holistic evolution of the servicescape concept, which is developed to reflect the role that aesthetics and design can play in influencing consumer behavior within moments of consumption. The study is based on 37 interviews with cosmopolitan type customers. An interpretive phenomenological approach is deployed to explore the lived experiences of art and design in a hotelscape. We conclude that aesthetics and design can support marketing aspirations in hedonistic consumer groups. Further, that it influences customer experience and directly impacts spend, word of mouth, repatronage and loyalty.
机译：美学和设计是否应被视为战略营销工具？我们认为本文目前只有有限的框架和经验证据可以提供帮助-这是否应该是营销人员的野心？我们提出酒店景观作为服务景观概念的整体演变，其发展旨在反映美学和设计在消费瞬间影响消费者行为的作用。该研究基于对国际大客户的37次采访。运用一种解释现象学方法来探索酒店景观中艺术和设计的真实体验。我们得出的结论是，美学和设计可以支持享乐主义消费者群体的营销愿望。此外，它影响客户体验，并直接影响支出，口碑，赞助和忠诚度。

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