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首页> 外文期刊>Journal of Business Research >The dark side of place attachment: Why do customers avoid their treasured stores?
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The dark side of place attachment: Why do customers avoid their treasured stores?

机译：场所附件的阴暗面：为什么客户要避开他们的珍贵商店？

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摘要

While there is extensive literature on consumers' attraction to their treasured commercial places, we have little understanding of the "dark side" of these close relationships within the retail context. Drawing on the notion of interdependent freedom and using the introspection methodology, this study demonstrates how customers lose their sense of interdependent freedom in the favored stores, and ultimately reduce, or altogether avoid their patronage over time. Specifically, the findings display the constraints and coping strategies customers use to protect their interdependent freedom in these venues by: (1) Creating occasions that enable giving back to the treasured place, (2) Carving their own territories therein, and (3) Calibrating the timing of their patronage. The results also identify two critical factors that influence perceptions of interdependent freedom in the retailscape: (1) Benevolent attention associated with weak relationships, and (2) Security associated with flexibility.
机译：尽管有大量关于消费者对其珍贵商业场所的吸引力的文献，但我们对零售环境中这些紧密关系的“阴暗面”知之甚少。这项研究利用相互依赖自由的概念并使用自省方法，证明了客户如何在所喜欢的商店中失去对相互依赖自由的意识，并最终减少或完全避免其光顾。具体而言，调查结果显示了客户用来保护这些场所中相互依赖的自由的约束条件和应对策略，方法是：（1）创造机会回馈珍贵的地方；（2）在其中雕刻自己的领土；（3）进行校准他们的光顾时机。结果还确定了两个关键因素，这些因素会影响零售业中相互依赖的自由的感知：（1）与弱势关系相关的善意关注，以及（2）与灵活性相关的安全性。

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