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Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations

机译：做好创新就做好：通过企业社会创新缓解新兴市场中的社会问题

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Doing well by doing good (DWDG) innovations refer to the implementation of new products, processes and practices, and modifications of existing products, processes and practices by firms that benefit society by contributing toward alleviation of specific social problems, and enhancing performance of firms. Social problems refer to certain objective conditions that are perceived by society as undesirable, and as requiring remedial actions, Certain social problems stem from quality and quantity gaps in public goods such as education, electricity and water. Certain other social problems stem from affordability, awareness, availability, and adoptability gaps associated with private goods, resulting in population groups at the base of the market pyramid being non-consumers of various quality of life enhancing private goods, and need services such as healthcare. This paper presents an overview of potential opportunities for DWDG innovations, with an emphasis on innovations for alleviating specific social problems in emerging and less developed markets. (C) 2017 Elsevier Inc. All rights reserved.
机译：善做善（DWDG）创新是指通过减轻特定的社会问题和提高企业绩效而使社会受益的企业实施新产品，新过程和新实践以及对现有产品，新过程和新实践的修改。社会问题是指社会认为不理想的某些客观条件，需要采取补救措施。某些社会问题源于公共物品的质量和数量上的差距，例如教育，电力和水。某些其他社会问题是由于与私人物品相关的可负担性，意识，可用性和可采纳性方面的差距而导致的，导致在市场金字塔基础上的人口群体不具备提高生活质量的私人物品，他们需要各种服务，例如医疗保健。本文概述了DWDG创新的潜在机会，重点是缓解新兴市场和欠发达市场中特定社会问题的创新。 （C）2017 Elsevier Inc.保留所有权利。

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