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首页> 外文期刊>Journal of Business Research >From passion to obsession: Development and validation of a scale to measure compulsive sport consumption
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From passion to obsession: Development and validation of a scale to measure compulsive sport consumption

机译：从激情到痴迷：开发和验证量表以测量强迫性运动消费

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摘要

Sport consumption involves complex psychological processes facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.
机译：体育消费涉及复杂的心理过程，促进情感的高低落差，从而强化和延续习惯行为。当前的工作通过开发和验证衡量强迫性运动消费量（CSC）的量表，在上下文上扩大了强迫性消费研究的范围。三项研究旨在：（1）定性地探索CSC并探讨基础问题； （2）通过项目生成，纯化和验证开始规模开发过程； （3）对强迫性运动消费者进行分类，并检查CSC的后果。所得的一维量表评估了运动的习惯性和强迫性消费，其中行为方式与有限的控制感相关。结果揭示了CSC突如其来的突出，并揭示了一些有趣的心理和行为关系。对CSC的认识和研究意味着消费者的福祉和现代体育营销。

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