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首页> 外文期刊>Journal of Business Research >Re-placing place in marketing: A resource-exchange place perspective
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Re-placing place in marketing: A resource-exchange place perspective

机译：在市场营销中重新安置场所：资源交换场所的角度

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摘要

This study clarifies the marketing discipline's conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers' lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers' relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings. (C) 2017 Elsevier Inc. All rights reserved.
机译：本研究通过提出修订后的视角和场所概念框架（称为REPLACE），澄清了营销学科对场所的概念化。该框架从资源交换理论和注意力恢复理论出发，通过对场所如何成为消费者生活中不可分割的方面的前景提出质疑，使场所仅仅是物理场所的假设成为现实。我们提出了一种基于资源的替代性位置观点，即作为资源的存储库，可以通过交换过程使消费者潜在地使用这些资源。这些交换过程以及所提供资源的复杂性会影响消费者与语言环境的关系以及他们的幸福感。通过这种替代视角，我们将场所概念与公共卫生联系起来，并扩展了对服务设置中的依恋关系的理解。 （C）2017 Elsevier Inc.保留所有权利。

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