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Blame it on Hollywood: The influence of films on Paris as product location

机译：责怪好莱坞：电影在巴黎的影响力作为产品定位

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This paper explores the way location myths conveyed through Hollywood movies influence consumer expectations, by looking at how the city of Paris is represented in motion pictures. We develop measures of the location image of Paris in a sample of Hollywood movies released between 1985 and 2011. These are used to examine the images of Paris held by American consumers who have never directly experienced the location. Our results show that Hollywood movies project specific location images and myths of Paris. More specifically, we show that these images fall into two distinct stereotypic patterns and are widely shared by consumers. Individuals who seek information on location from popular culture are shown to embrace and reproduce Paris myths. The study concludes that the cultural industries influence the cognitive consumption of location through the production and dissemination of meaning, via stories and fueled by perpetual myth making. (C) 2015 Elsevier Inc. All rights reserved.
机译：本文通过研究电影中的巴黎市，探讨了好莱坞电影所传达的外景神话对消费者期望的影响。我们在1985年至2011年之间发行的好莱坞电影样本中开发了巴黎位置图像的度量。这些度量用于检查从未直接体验过该位置的美国消费者持有的巴黎图像。我们的结果表明，好莱坞电影投射出巴黎的特定位置图像和神话。更具体地说，我们表明这些图像分为两种不同的刻板印象模式，并被消费者广泛共享。从大众文化中寻求位置信息的个人被证明拥抱并再现了巴黎神话。研究得出的结论是，文化产业通过故事的产生和传播以及通过神话的不断产生而影响着位置的认知消费。 （C）2015 Elsevier Inc.保留所有权利。

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