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首页> 外文期刊>Journal of Business Research >Tradeoff between time and money: The asymmetric consideration of opportunity costs
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Tradeoff between time and money: The asymmetric consideration of opportunity costs

机译：时间与金钱之间的权衡：机会成本的不对称考虑

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This paper investigates how consumers make tradeoffs between time and money with and without reminders to consider the opportunity costs of these currencies and finds an asymmetric pattern in opportunity cost consideration on the part of consumers. When reminded about the opportunity costs of time and money, consumers act to save time but not money when they acquire an experiential possession, and they act to save money but not time when they acquire a material possession. Process tests show that when a consumer acquires a possession that is both material and experiential in nature, her focus shifts to the possession's experiential (material) features when she is reminded about her time's (money's) opportunity cost, and it is this shift in her mindset which leads her to favor saving time over money (saving money over time) to acquire the possession. (C) 2015 Elsevier Inc. All rights reserved.
机译：本文研究了消费者如何在有提示和无提示的情况下在时间和金钱之间进行取舍，并考虑了这些货币的机会成本，并发现了消费者对机会成本的不对称考虑。当提醒人们时间和金钱的机会成本时，消费者在获得经验性财产时会节省时间，而不是金钱，而在获得物质性财产时会节省时间，而不是时间。流程测试表明，当消费者获得具有实质性和经验性的财产时，当提醒她时间（金钱）的机会成本时，她的重点便转移到该财产的经验性（物质）特征上，而这正是她的这种转变导致她倾向于节省时间而不是金钱（随着时间的推移节省金钱）以获取财产的心态。 （C）2015 Elsevier Inc.保留所有权利。

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