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An examination of NPD models in the context of business models

机译：在业务模型中检查NPD模型

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Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today's market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research. (C) 2015 Elsevier Inc. All rights reserved.
机译：大多数先前的新产品扩散（NPD）模型都没有特别考虑业务模型在流程中的作用。但是，通过引入新的业务模型，当今市场中NPD的背景已发生了巨大变化。通过重新解释和扩展，本文从经验上检验了将Bass型NPD模型应用于由不同业务模型商业化的产品的可行性。更具体地说，本研究的结果和分析考虑了服务产品的订阅业务模型，数字产品的免费增值业务模型以及移动网络提供商广泛使用的预付费和后付费业务模型。本文提供了从在实际案例中实施模型得出的新见解。它还强调了未来研究的三个主题。 （C）2015 Elsevier Inc.保留所有权利。

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