Achieving collaboration with diverse stakeholders-The role of strategic ambiguity in CSR communication

Scandelius Christina; Cohen Geraldine

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Achieving collaboration with diverse stakeholders-The role of strategic ambiguity in CSR communication

机译：实现与不同利益相关者的合作-战略歧义在企业社会责任沟通中的作用

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This paper seeks to explore how the concept of strategic ambiguity could have a role in CSR communication to stimulate collaboration with diverse stakeholders. The research is undertaken through a multiple case study in the food and drink value chain in Western Europe.

机译：本文旨在探讨战略歧义的概念如何在企业社会责任沟通中发挥作用，以促进与不同利益相关者的合作。该研究是通过对西欧食品和饮料价值链中的多个案例进行的。

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《Journal of Business Research》 |2016年第9期|3487-3499|共13页
作者
Scandelius Christina; Cohen Geraldine;
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作者单位

Brunel Univ, Ctr Res Mkt, Brunel Business Sch, Kingston Lane, Uxbridge UB8 3PH, Middx, England;

Brunel Univ, Ctr Res Mkt, Brunel Business Sch, Kingston Lane, Uxbridge UB8 3PH, Middx, England;

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正文语种 eng
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关键词
Strategic ambiguity; CSR communication; Sustainability; Stakeholder management; Sustainability program brand;

机译：战略含糊;CSR沟通;可持续发展;利益相关者管理;可持续发展计划品牌;

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2. CSR and the Mediated Emergence of Strategic Ambiguity [J] . Eric Guthey, Mette Morsing Journal of Business Ethics . 2014,第4期

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3. The impact of strategic CSR marketing communications on customer engagement [J] . Chomvilailuk Rojanasak, Butcher Ken Marketing intelligence & planning . 2018,第7期

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Achieving collaboration with diverse stakeholders-The role of strategic ambiguity in CSR communication

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