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首页> 外文期刊>Journal of Business Research >The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences
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The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences

机译：非凡体验中结构，非结构和反结构之间的动态相互作用

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摘要

Through an interpretive investigation of a religious pilgrimage, we explore the dynamic processes at play when consumers navigate the continuum between structure and antistructure in extraordinary experiences. We do so by identifying anastructure, which is a conflict-laden transient category that lies between the poles of antistructure and structure. Within anastructure, consumers can experience four types of tensions, which we unpack, and we also introduce four resolution strategies that consumers deploy to resolve those tensions. We additionally showthat structure can lead to, and foster, benefits that are traditionally associated with an antistructural experience. This allows us to develop implications for our overall understanding of consumption within extraordinary experiences in general and pilgrimages specifically. (C) 2016 Elsevier Inc. All rights reserved.
机译：通过对宗教朝圣的解释性调查，我们探索了当消费者在非凡体验中导航结构与反结构之间的连续体时的动态过程。为此，我们确定了无结构化，这是一个充满冲突的瞬态类别，位于反结构和结构的两极之间。在anastructure中，消费者可以体验到四种类型的紧张关系，我们可以对其进行分解，并且我们还介绍了四种解决方案，供消费者部署以解决这些紧张关系。我们还表明，结构可以带来和促进传统上与反结构体验相关的收益。这使我们能够在一般和朝圣的非凡体验中，对我们对消费的整体理解产生影响。 （C）2016 Elsevier Inc.保留所有权利。

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