• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
【24h】

Consumer attention to price in social commerce: Eye tracking patterns in retail clothing

机译：消费者对社交商务中价格的关注：零售服装中的眼动追踪模式

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Although the literature establishes the importance of pricing in relation to traditional retailers and e-commerce, few studies consider its importance in social commerce. This study uses eye tracking to examine observational behavior as fixation time on price and the total fixation time on a Facebook page that displays clothing products. This study employs interventions both directly related (via different prices of clothes and price visibility) and indirectly related (via human models vs. mannequins) to the price label. Results show a U-shape function for fixations on price and total fixations on a page with respect to price for females who buy for themselves and males who buy for their partners. This finding points not only to the utilitarian position of price, but also to its informational role. This study introduces a conceptual framework for further research, focused on the mechanisms through which social commerce can lead to increased sales and profits. (C) 2016 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license
机译：尽管文献确定了定价相对于传统零售商和电子商务的重要性，但很少有研究认为定价在社会商业中的重要性。这项研究使用眼动追踪来检查观察行为，例如固定价格的时间和显示服装产品的Facebook页面上的总固定时间。这项研究采用了与价格标签直接相关（通过不同的衣服价格和价格可见性）和间接相关（通过人体模型与人体模型）的干预措施。结果显示了一个U形函数，用于定价价格和页面上的总定价，分别针对女性自己购买和男性购买的价格。这一发现不仅指向价格的功利地位，还指向其信息作用。这项研究为进一步的研究引入了一个概念框架，重点是社交商务可以通过这些机制提高销售额和利润的机制。 （C）2016作者。由Elsevier Inc.发行。这是CC BY许可下的开放访问文章

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号