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C2C interactions creating value in the Route of Santiago

机译：C2C互动在圣地亚哥之路创造价值

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The role of interaction between customers (customer-to-customer; C2C) is a key factor when extracting value from a touristic experience. Several studies incorporate quantitative and qualitative aspects referring to interactions and can provide a holistic view about C2C experiences, being therefore more capable of predicting the effects of C2C interaction on customer behavior. This study analyzes C2C interactions in backpackers' experience and their effect on the cruise experience and vacation satisfaction. The study uses fuzzy-set qualitative comparative analysis (fsQCA) to explore a causal relationship with dichotomous outcomes, both the presence and the absence of the variables. The study focuses on a sample of 50 pilgrims after making the Route of Santiago. The results reveal that the variables quality, intensity, valence, and influence are important conditions for the vacation experience and provoke indirect effects on vacation satisfaction. The main contribution of this study is setting the analysis of C2C interactions as a valuable tool for effective managerial intervention. (C) 2016 Published by Elsevier Inc.
机译：从旅游体验中获取价值时，客户之间（客户对客户； C2C）之间的交互作用是关键因素。多项研究结合了涉及交互的定量和定性方面，可以提供有关C2C体验的整体视图，因此，它们更有能力预测C2C交互对客户行为的影响。这项研究分析了背包客体验中的C2C互动及其对游轮体验和度假满意度的影响。该研究使用模糊集定性比较分析（fsQCA）来探讨与二分结果（无论变量是否存在）之间的因果关系。该研究的重点是经过圣地亚哥之路之后的50位朝圣者的样本。结果表明，变量质量，强度，效价和影响是休假体验的重要条件，并间接影响休假满意度。这项研究的主要贡献是将C2C交互分析设置为有效管理干预的宝贵工具。 （C）2016由Elsevier Inc.发布

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