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首页> 外文期刊>Journal of Business Research >Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011
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Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011

机译：行业力量，市场定位和营销能力对业务绩效的影响：对2009年至2011年日本制造商的实证分析

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摘要

This study examines the stability and relative importance of the effects of industry forces, market orientation, and marketing capabilities on business performance through partial least squares structural equation modeling (PLS-SEM) analysis of survey data (n = 568) from Japanese manufacturers over the course of three years (2009-2011). The findings indicate that the direct effect of marketing capabilities on performance is stable over the three years investigated. The results also suggest that marketing capabilities are the most important driver of performance, followed by industry forces, specifically, competitive rivalry and power of suppliers, and market orientation. Furthermore, market orientation has an indirect effect on performance through marketing capabilities. Marketing capabilities have a stronger effect on performance in cases of high competitive rivalry compared with those of low competitive rivalry. Within the different marketing capabilities, new product development and pricing are the primary factors. Channel management is more important in cases of high competitive rivalry. (C) 2016 Elsevier Inc. All rights reserved.
机译：本研究通过对日本制造商在调查期间（n = 568）的调查数据（n = 568）进行偏最小二乘结构方程模型（PLS-SEM）分析，研究了产业力量，市场定位和营销能力对业务绩效的影响的稳定性和相对重要性。三年课程（2009-2011）。调查结果表明，在调查的三年中，营销能力对绩效的直接影响是稳定的。结果还表明，营销能力是绩效的最重要驱动力，其次是行业力量，尤其是竞争性竞争和供应商的力量以及市场定位。此外，市场导向通过营销能力间接影响绩效。与竞争激烈的竞争相比，竞争激烈的市场营销能力对业绩的影响更大。在不同的营销能力内，新产品开发和定价是主要因素。在竞争激烈的情况下，渠道管理更为重要。 （C）2016 Elsevier Inc.保留所有权利。

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