• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Localization in China: How guanxi moderates Sino-US business relationships
【24h】

Localization in China: How guanxi moderates Sino-US business relationships

机译：中国本地化：关系如何缓和中美业务关系

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Understanding and adapting to local cultures has long been considered as an important part of successful localization, yet extant literature has not discussed how the adoption of cultural-specific construct as tools of localization facilitates successful b2b relationships with local counterparts. Whilst international companies are increasingly concerned with their business performance in China, this study believes b2b firms should engage the cultural-specific concept of guanxi (interpersonal ties) as a tool of localization when interacting with Chinese counterparts for better financial performance and long-term orientation. Using data collected from 299 Chinese buyers regarding their Sino-US business relationships, the results reveal that the relations between trust and financial performance and between uncertainty and long-term orientation are moderated by guanxi. The findings shed further light on localization literature with evidence highlighting the impact of guanxi in localizing b2b relationship activities in China. (C) 2016 The Authors. Published by Elsevier Inc.
机译：长期以来，理解和适应当地文化一直是成功实现本地化的重要组成部分，但是现有文献尚未讨论采用文化特定的结构作为本地化工具如何促进与当地同行的成功的B2b关系。尽管国际公司越来越关注他们在中国的业务表现，但这项研究认为，B2B公司在与中国同行互动时应采用文化特定的关系概念（人际关系）作为本地化的工具，以实现更好的财务业绩和长期定位。使用从299位中国买家那里收集的有关中美业务关系的数据，结果表明，信任与财务绩效之间的关系以及不确定性与长期定位之间的关系均由关系控制。这些发现进一步揭示了本地化文献，并有证据表明关系对中国本地化b2b关系活动的影响。 （C）2016作者。由Elsevier Inc.发布

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号