• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >The antecedents of cross-functional coordination and their implications for marketing adaptiveness
【24h】

The antecedents of cross-functional coordination and their implications for marketing adaptiveness

机译：跨职能协调的前提及其对市场适应性的影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

As the gap between accelerating rate of change and organizational capability in responding to it widens, managers face increasing challenges to coordinate and align diverse intra-firm functions. Although coordination across functions in an organization is necessary for integrating complex resources, little is known about the internal conditions of a firm in which cross-functional coordination influences marketing adaptiveness. We use fuzzy set qualitative comparative analysis to analyze survey data of 274 managers in Egyptian firms operating in uncertain environments based on the motivation-ability-opportunity framework and configuration theory. The findings show that the causal pathways leading to cross-functional coordination and marketing adaptiveness can be enhanced by resource dependency, cross-functional teams, multifunctional training, and management support. In particular, management support is a crucial condition for cross-functional teams and multifunctional training. While resource dependency is an important internal factor for coordination, a high resource dependency can result in a negative effect on marketing adaptiveness. (C) 2016 Elsevier Inc All rights reserved.
机译：随着变更率的提高与组织对变更的响应能力之间的差距扩大，管理人员在协调和调整公司内部各种职能方面面临越来越大的挑战。尽管组织中​​各个职能部门之间的协调对于整合复杂的资源是必需的，但对于跨职能部门协调会影响营销适应性的公司内部条件知之甚少。基于动机-能力-机会框架和配置理论，我们使用模糊集定性比较分析来分析在不确定环境中运营的埃及公司的274位经理的调查数据。研究结果表明，通过资源依赖，跨职能团队，多功能培训和管理支持，可以增强导致跨职能协调和营销适应性的因果关系。特别是，管理支持是跨职能团队和多功能培训的关键条件。资源依赖关系是进行协调的重要内部因素，而高度资源依赖关系可能会对营销适应性产生负面影响。 （C）2016 Elsevier Inc保留所有权利。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号