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Network behavior as driving forces for tourism flows

机译：网络行为是旅游流量的驱动力

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摘要

This research focuses on the relationship between networks of tourism destinations and tourism flows. First, the authors propose a new model to demonstrate networks of tourism destinations using travel agency supplied tourism packages. They demonstrate how to build the network matrices using operating steps applied to tourism markets in China. Next the authors construct a two-stage game model that assumes that the more links a tourism destination has with other destinations, the greater will be its tourism flows. Forming links between destinations can be seen as a strategy to increase the competitive advantage of destinations linked in the network while benefiting the tourism market as a whole by decreasing the intensity of market competition. The outcome of implementing this strategy is a distinctly hierarchical network of tourism destinations (NTD). Finally, using tourism data from China the authors found positive correlations between degree, closeness centrality, and between-ness centrality of a destination and its tourism flows. Based on these findings, propagating network linkages among tourism destinations can reduce intensity of competition among destinations within a tourism market, promote the competitive advantages of individual destinations, and improve positioning of destinations within NTD.
机译：这项研究集中在旅游目的地网络和旅游流量之间的关系。首先，作者提出了一种新模型，以使用旅行社提供的旅游套餐来演示旅游目的地网络。他们演示了如何使用适用于中国旅游市场的操作步骤来构建网络矩阵。接下来，作者构建了一个两阶段博弈模型，该模型假设旅游目的地与其他目的地的链接越多，其旅游流量就越大。在目的地之间形成链接可以看作是一种策略，可以提高网络中链接的目的地的竞争优势，同时通过降低市场竞争的强度使整个旅游市场受益。实施此策略的结果是一个独特的旅游目的地层次网络（NTD）。最后，作者使用来自中国的旅游数据，发现目的地及其旅游流量的程度，紧密度中心和中间度中心之间存在正相关。基于这些发现，在旅游目的地之间传播网络链接可以降低旅游市场内各个目的地之间的竞争强度，增强单个目的地的竞争优势，并改善NTD中目的地的位置。

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