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首页> 外文期刊>Journal of Business Research >Resources and governance in 'base of the pyramid'-partnerships: Assessing collaborations between businesses and non-business actors
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Resources and governance in 'base of the pyramid'-partnerships: Assessing collaborations between businesses and non-business actors

机译：“金字塔基础”伙伴关系中的资源和治理：评估企业和非企业参与者之间的合作

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摘要

Identifying, building, and maintaining partnerships with non-business actors are crucial challenges for multinational companies (MNCs) when implementing Base of the Pyramid (BoP) projects. Using a multiple-case study we analyze such partnerships through the lens of the relational view, focusing on resources generating inter-organizational value and on mechanisms for governing the partnerships. The cross-case analysis suggests that proficiency in identifying appropriate partners featuring non-tangible synergy-sensitive resources is vital for BoP ventures. MNCs compensate for their lack of local knowledge, contacts, and legitimacy by recruiting non-business actors for this consultancy and brokering function. Once a suitable network of partners has been identified, these resources need to be explored and exploited by developing personal relationships, communication routines, common goals, and partner-specific capacity building. Synergy-sensitive resources facilitate performance and long-term maintenance of BoP partnerships by establishing well-adapted and well-informed management practice and by creating a lock-in that works as an informal self-enforcing governance mechanism.
机译：在实施金字塔基础（BoP）项目时，对于跨国公司（MNC）而言，识别，建立和维持与非商业参与者的伙伴关系是至关重要的挑战。通过使用多案例研究，我们通过关系视图的角度分析了这种伙伴关系，重点放在产生组织间价值的资源和治理伙伴关系的机制上。跨案例分析表明，熟练识别具有非有形协同敏感资源的合适合作伙伴对于BoP企业至关重要。跨国公司通过招募非商业行为者来担任咨询和经纪职能，以弥补他们缺乏当地知识，人脉和合法性的不足。一旦确定了合适的合作伙伴网络，就需要通过发展个人关系，沟通例程，共同目标以及特定于合作伙伴的能力建设来探索和利用这些资源。对协同作用敏感的资源可以通过建立适应性强，信息灵通的管理实践，并通过创建作为非正式自我实施治理机制的锁定来促进BoP伙伴关系的绩效和长期维护。

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