Now or later: Delay's effects on post-consumption emotions and consumer loyalty

著录项

• 来源
  《Journal of Business Research》 |2014年第7期|1368-1375|共8页
• 作者

  En-Chung Chang; Yilin Lv; Ting-Jui Chou; Qingwen He; Zhuozhao Song;

  展开▼
• 作者单位

  Renmin University of China, School of Business, Department of Marketing, 59 Zhongguancun Street, Haidian Dist, Beijing 100872, China;

  Renmin University of China, School of Business, Department of Marketing, 59 Zhongguancun Street, Haidian Dist, Beijing 100872, China;

  Renmin University of China, School of Business, Department of Marketing, 59 Zhongguancun Street, Haidian Dist, Beijing 100872, China;

  Planning Department of Shanxi Tobacco, 7 Changengxi Street, Tai Yuan City 030000, China;

  Renmin University of China, School of Business, Department of Marketing, 59 Zhongguancun Street, Haidian Dist, Beijing 100872, China;

  展开▼
• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  Hedonic; Utilitarian; Consumer loyalty; Emotions; Delayed evaluation;

  机译：享乐主义功利主义消费者忠诚度;情绪;评估延迟;