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When and why attribute sorting affects attribute weights in decision-making

机译:什么时候以及为什么属性排序会影响决策中的属性权重

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摘要

Information about alternatives often appears in a multi-option multi-attribute table, with the alternatives hierarchically sorted on attribute levels. This research shows that the choice of the primary sorting attribute can affect peoples' evaluations. Three studies show that the attribute on which options are primarily sorted becomes more important in preference formation, but only if this attribute is hard to evaluate. This sorting effect disappears if attribute level evaluation is rendered easier. Eye-movement data further show that the time to evaluate a given attribute level, a proxy for evaluation effort, mediates the effect of choice of sorting attribute on attribute weight in option evaluation.
机译:有关替代方案的信息通常出现在多选项多属性表中,而替代方案则按属性级别进行分层排序。这项研究表明,主要排序属性的选择会影响人们的评价。三项研究表明,仅在难以评估的情况下,主要对选项进行排序的属性在偏好形成中就变得更为重要。如果简化属性级别评估,则这种排序效果会消失。眼动数据进一步表明,评估给定属性级别的时间(评估工作的代理)介导了选项评估中选择属性对属性权重的影响。

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