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首页> 外文期刊>Journal of Business Research >Drivers of importer trust and commitment: Evidence from a developing country
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Drivers of importer trust and commitment: Evidence from a developing country

机译：进口商信任和承诺的驱动力：来自发展中国家的证据

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This study investigates the interrelationships between antecedents of importers' trust and commitment to their foreign suppliers in an Asian country. This area has been under-researched in comparison to exporters' behavioral perspectives as well as in comparison to developed countries. A theoretical model is developed based on theories of transaction cost (TC) and the internationalization process (IP), and studies examined regarding the context of relationship trust and commitment The model is tested using SEM on a sample of 238 importers in Bangladesh, The findings suggest that importer trust leads to commitment but that foreign supplier's opportunistic inclination affects both their trust and commitment Overall, the findings indicate that cultural similarity, effective communication, knowledge and experience, opportunism and environmental uncertainty are vital antecedents of trust and commitment The findings have important implications for academics and practitioners.
机译：这项研究调查了亚洲国家中进口商对外国供应商的信任与承诺之间的相互关系。与出口商的行为观点以及发达国家相比，该领域的研究不足。基于交易成本（TC）和国际化过程（IP）的理论，开发了一个理论模型，并研究了关于关系信任和承诺的研究。该模型使用SEM对孟加拉国238个进口商的样本进行了测试，结果建议进口商信任导致承诺，但外国供应商的机会倾向会影响他们的信任和承诺总体而言，调查结果表明，文化相似性，有效的沟通，知识和经验，机会主义和环境不确定性是信任和承诺的重要先决条件。调查结果具有重要意义对学者和从业者的影响。

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